Kate O’Neil Gets It:
What I think is even more interesting, from the standpoint of a
meta-marketer, is the way this further positions Google as the champion
of user experience. Structured semantic search results are going to
continue to emerge, and they will put relevant answers in the path of the searcher, not just options for a possible destination.
If your business has historically provided stock quotes, then you
already experienced this when Google (and other engines) put stock
quotes at the top of search results for a ticker symbol.
If you’re a music content provider, you’re about to experience this.
If your business hasn’t been affected yet, it probably will soon.