Monday was a “snow day” in Nashville and Middle Tennessee.
Freezing rain had settled in the night before and made the roads pretty much impassable by the time of the morning rush hour, so Monday was canceled city-wide.
Ann and I threw some logs on the fire and settled in to watch about 6 episodes of the new HBO drama True Detective, with Woody Harrelson and newly-minted Oscar winner Matthew McConaughey as diametrically opposed Louisiana homicide investigators.
Harrelson’s character is Detective Marty Hart, who, midway through the series shares this indispensable observation about the “detective’s curse.”
“The solution my whole life was right under my nose … And I was watching everything else … my true failure was inattention.”
Given my propensity for oddball associations (see blog tagline above), I immediately thought of that observation when I read this guest post in Billboard this morning about YouTube -v- The Music Industry:
During a MIDEM panel this year, YouTube vp content Tom Pickett said the company had paid more than $1 billion to music rights holders during the past several years. Well, that’s sweet. Hey, you know who else has done that? Spotify. The difference: Spotify did it with a fraction of YouTube’s audience.
In other words, while musicians and songwriters are are complaining about the paltry payouts from Spotify, Pandora, etc…. Well, you get my point. Hopefully.
…The music industry is a $100-billion 21st Century business trapped in a $7-billion 20th Century business model:
That’s according to Marc Geiger, head of William Morris / Endeavor (aka Ari Gold‘s super-agency):
“The recorded music industry can grow to a $100 billion-plus business within the next 15 years – but only if it abandons pushing music ownership and fully embraces the streaming subscription model, said Marc Geiger, WME’s global head of music, during a powerful, deliberately provocative keynote speech on day two of Midem.
“If you still think [the future] is about owning files I will talk to you again in 24 months and you will deny that you ever said it to me,” Geiger stated during a slick 25-minute presentation, which was entitled “20 Years of Pain. No More Fooling Around: The Definitive Future of the Music Business.”
I heard several years ago that the average music “consumer” purchases roughly $40/year of recorded music. So they’re spending $40 year – less than $3.50/mo – to “purchase” 3 to 4 CDs, maybe 30 to 50 tracks to horde in their own personal private music “library.”
So tell them instead that for a measly $10/mo (your mileage may vary) they can have the entire history of recorded music on a gizmo in their pocket and see what happens.
You know the old expression: “do the math.”